Giants, Quest Diagnostics Team Up on Corporate Naming Sponsorship

The New York Giants and Quest Diagnostics have announced a new multiyear sponsorship that will see the laboratory diagnostic information services provider’s name on the team’s East Rutherford, New Jersey headquarters.

Giants GM Jerry Reese, head coach Tom Coughlin, and COO John Mara pose with executives from Quest Diagnostics to announce the new partnership between the two clubs. (Photo by P. Traina)
Giants GM Jerry Reese, head coach Tom Coughlin, and COO John Mara pose with executives from Quest Diagnostics to announce the new partnership between the two clubs. (Photo by P. Traina)

The building, previously known as the Timex Performance Center, will now be known as the  Quest Diagnostics Training Center. As part of the partnership, the Giants will collaborate and consult with Quest Diagnostics to develop new sports diagnostics services.The aim is to assist Quest in identifying and developing models and tests to help determine peak performance, provide meaningful training insights, develop analytics to maximize game day performance, reduce injuries and improve an individual’s overall health. Quest will offer the services through its newly formed sports diagnostic business.

Each year, a select group of Giants players will be given the opportunity to volunteer to work with Quest in developing these models and tests.

“For our league and for this franchise, nothing is more important than player health and safety,” said Giants president John Mara. “We have made tremendous advancement in this area in recent years. We see our relationship with Quest as the next step in the process of achieving a healthier and safer game during our players’ careers and after their playing days.”

“The Giants partnership will allow us to help athletes everywhere improve their health and performance,” said Quest Diagnostics president and CEO Steve Rusckowski. “This new relationship is yet another example of how we are delivering on our vision to empower better health through diagnostic insights.”

In addition to working directly with a select group of players every season, Quest Diagnostics will provide lab services to the Giants. Quest’s leading scientists and physicians, led by Jon Cohen, M.D., Quest’s chief medical officer and senior vice president, will collaborate with Giants senior vice president of medical services Ronnie Barnes, who has been with the organization for 38 years and is the longest tenured certified athletic trainer in the NFL. Barnes and the Giants’ team of health care professionals will work with Dr. Cohen and his staff to uncover sports diagnostics insights for both the Giants as well as amateur and recreational athletes.

The two organizations will also co-participate in educational events, including the annual “NBC 4 New York & NY Giants Health and Fitness Expo” to promote a healthier world by highlighting the role of diagnostic testing and information in helping people to stay healthy and fit.

“Today we are formalizing a relationship that in reality has existed for 30 years,” said Barnes. “We have utilized Quest’s services as part of our treatment and care for our players. We look forward to developing and implementing practical advancements in assessing training and performance for all athletes.”

“The Giants have shown that the health of their players, both past and present, is a top priority,” said Dr. Cohen of Quest. “We are excited to work with the Giants’ veteran athletic trainer Ronnie Barnes and his staff to create diagnostic insights and solutions that will optimize training, improve performance and reduce the risk of injury for athletes everywhere.”

Quest Diagnostics is the world’s leading provider of diagnostic information services that patients and doctors need to make better healthcare decisions. The company, which has more than 40,000 employees and reported $7.4 billion in revenues in 2012, serves about half the physicians and hospitals and one in three adults in the U.S. annually.

The company provides a broad menu ranging from simple cholesterol and diabetes blood tests to highly advanced genomic tests for cancer and other diseases.  The company offers the broadest access to diagnostic information services through its network of laboratories and patient service centers, and provides interpretive consultation through its extensive medical and scientific staff. Quest Diagnostics is a pioneer in developing innovative diagnostic tests and advanced healthcare information technology solutions that help improve patient care.

 

 

 

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